Recently, I've helped a number of artist-oriented music apps develop business partnerships around the globe. While they come from widely different backgrounds, all of these apps seek the same goals: grab an artist's audience, engage them, and monetize that engagement, digitally of course--with advertising, brand sponsors, "in app" purchases, or on rarer occasions, by selling recorded music. Most of these apps want to tap into the perceived business potential of an artist's community--to get that...
Recently, I've helped a number of artist-oriented music apps develop business partnerships around the globe. While they come from widely different backgrounds, all of these apps seek the same goals: grab an artist's audience, engage them, and monetize that engagement, digitally of course--with advertising, brand sponsors, "in app" purchases, or on rarer occasions, by selling recorded music. Most of these apps want to tap into the perceived business potential of an artist's community--to get that...
Share this Article
Recommended